top of page
Membership
Events
Family Business Insights
News

Subscribe to our newsletter

Zesty New Beer Launched By Britain's Oldest Brewer


A zesty new beer from independent Kentish brewer Shepherd Neame is set to delight drinkers this summer.


Citra Smack (3.8% ABV) is the fifth beer in its popular real ale initiative Cask Club. A straw-coloured IPA, it combines three hops – Cascade, Amarillo and Citra – to offer a fruity aroma with lively citrus notes. A combination of Pale Ale and Crystal malts alongside a small amount of wheat and oats creates a well-rounded, smooth beer with distinctive fruit flavours and a refreshing smack of citrus.


And it’s not just the zesty flavours but the look of this Cask Club beer that takes a fresh approach.


Citra Smack’s name and pump clip design draws inspiration from Iron Wharf Boatyard overlooking the creek in Faversham, the medieval market town where Shepherd Neame has been based for more than 400 years. The pump clip depicts a classic smack - a traditional fishing boat used to harvest oysters in nearby Whitstable – sailing on the water past the boatyard.


Head Brewer Mike Unsworth said: “While the main hop is the Citra variety, we used a smaller selection of other aroma hops to create a really refreshing and well balanced pint."


“Our team have had a great time bringing Citra Smack to life, and we are very happy with the finished result. With its juicy citrus flavours and aroma we think it provides a real drop of sunshine in a glass, perfect for summer.”

Shepherd Neame’s Cask Club was launched in 2019, offering an exciting new range of limited edition innovative cask beers incorporating modern styles and flavours, while also celebrating some seasonal classics.


Drinkers are able to get involved with Cask Club by picking up a passport at participating pubs, collecting a bespoke crook stamp for each new Cask Club ale tried. Those who complete the passport will be eligible for an exclusive Cask Club t-shirt, and will be entered into a prize draw for a weekend getaway.


Future ales in the Cask Club programme to look out for over the next few months include Hop Pocket (4.5% ABV), Cobnut (3.8% ABV) and Late Red (4.5% ABV).


To be the first to discover new Cask Club beers sign up to hear more online at snea.me/joincaskclub, and follow @shepherdneame on social media.


Comments


Most Read Articles
Stealth Tax? Wealth Tax? What Could Fill The £22 Billion Black Hole?
Martin Lindsey - Head of Advice, Brooks Macdonald
Chef Trip Launches Qook! In The UK
Paul Andrews - Founder & CEO, Family Business United
Croxsons Charitable Giving Pledge
Linda Andrews - Editorial Assistant, Family Business United
The Backbone Of Success: Family Values In Family Businesses
Paul Andrews - Founder & CEO, Family Business United
Workplace Wellbeing Efforts Barely Scratching The Surface
Paul Andrews - Founder & CEO, Family Business United
Beyond Bandages: World Mental Health Day Goes To Work In 2024
Paul Andrews - Founder & CEO, Family Business United
Untitled design copy (8) copy (4) copy-Medium-Quality (1).jpg

Subscribe to our newsletter

SIGN UP AND JOIN NOW!

FBU continues to expand and has a growing membership base around the world. Recognised as THE family business champions we have also gained recognition in both of the Top 100 Global Family Business Influencers list compiled by Family Capital. We are also the VOICE of the family business community, celebrating their contribution throughout the UK and beyond.

sme-capital.png
axiom-logo.png
BM_LOGO_PRIMARY_BLACK_RGB (1).png
western-pension-solution-logo.png
TYWD Logo_Gold & Blue Centered.png
fosters-logo.png
Goodman-Jones-gold-white-v2.png
Birketts_Logo_Strapline_WHITE_on_purple.jpg
Rickard-Luckin.png
Turcan-Connell.png
sme-capital.png
axiom-logo.png
BM_LOGO_PRIMARY_BLACK_RGB (1).png
western-pension-solution-logo.png
TYWD Logo_Gold & Blue Centered.png
fosters-logo.png
Goodman-Jones-gold-white-v2.png
Birketts_Logo_Strapline_WHITE_on_purple.jpg
Rickard-Luckin.png
Turcan-Connell.png
sme-capital.png
axiom-logo.png
BM_LOGO_PRIMARY_BLACK_RGB (1).png
western-pension-solution-logo.png
TYWD Logo_Gold & Blue Centered.png
fosters-logo.png
Goodman-Jones-gold-white-v2.png
Birketts_Logo_Strapline_WHITE_on_purple.jpg
Rickard-Luckin.png
Turcan-Connell.png
Cleenol.png
John-Good.png
6 - Sound Leisure.png
mcalpine-logo.jpg
Potter-Space.png
9 - Bagnalls P&D Passion Logo_Colour.png
ridgeview.png
Malcolm Group Logo Black.png
Walkers-v2.png
JW-Lees-v2.png
Exclusive-Collection-logo-Matte-Black.png
Gap-Group-v2.png
9 - Caribbean Blinds - Logo - Black Background.png
1 - Furniture Village to use.png
Cleenol.png
John-Good.png
6 - Sound Leisure.png
mcalpine-logo.jpg
Potter-Space.png
9 - Bagnalls P&D Passion Logo_Colour.png
ridgeview.png
Malcolm Group Logo Black.png
Walkers-v2.png
JW-Lees-v2.png
Exclusive-Collection-logo-Matte-Black.png
Gap-Group-v2.png
9 - Caribbean Blinds - Logo - Black Background.png
1 - Furniture Village to use.png
Cleenol.png
John-Good.png
6 - Sound Leisure.png
mcalpine-logo.jpg
Potter-Space.png
9 - Bagnalls P&D Passion Logo_Colour.png
ridgeview.png
Malcolm Group Logo Black.png
Walkers-v2.png
JW-Lees-v2.png
Exclusive-Collection-logo-Matte-Black.png
Gap-Group-v2.png
9 - Caribbean Blinds - Logo - Black Background.png
1 - Furniture Village to use.png

Family Business United (‘FBU’) is an unparalleled rallying point and voice for the global family business community and an invaluable source of insight into the sector.  FBU is a resource for all, family businesses of all sizes and sectors, and their advisers, helping to raise the profile of the family business sector and to encourage greater awareness of the contribution that family firms make to the global economy through employment, income generation, wealth creation and charitable endeavours.

At FBU, everything we do is about the family business, creating the best resource available to help families in business get access to the resources and support they need to continue their family business journey, wherever it will take them.

bottom of page