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The Importance Of Humanness In Hiring

Updated: Oct 2

As AI becomes more ingrained in our daily lives, more people are incorporating these automated processes into their work. In fact, 37% of people have already used AI at work, and we can expect more people to start using it daily, too.


Caroline Gleeson, CEO at Occupop, says: “AI is advancing rapidly, automating tasks and freeing workers from administrative burdens in the recruitment industry. But it is also essential to recognise that certain aspects of the profession require human intervention. Human professionals excel in assessing cultural fit, interpersonal dynamics, and understanding organisational values—facets that go beyond the capabilities of AI and demand the expertise, judgment and empathy that only a human professional can provide.”


Where AI Is Useful In Recruitment

AI and automated processes are built to help workers achieve tasks quicker and more efficiently. Whether planning a recruitment schedule or through recruitment tracking software, technology can help businesses cut down on administration time – allowing HR professionals to spend that extra time focusing on their employees.


On average, a single online job post can expect to receive 118 applications. Technology can help screen these applicants to find ones that fit specific criteria that suit the job role, saving you time from viewing these individually. Using AI during the working day can also help you write job descriptions, tailored feedback, and even personalised messages when outreaching to potential recruits.


But, ensuring there is a human touch in HR is essential for the role, especially in the world of family business.


Where Human Intervention Is Needed During Recruitment

Screening Resumes

While the initial 118 applications can be cut down by software, ensuring that everyone applying has the right level of experience for the role and that you’re screening the remaining applications is essential for your business.


Choosing the right candidates for your company could mean looking at more than just their most recent work experience. Having the human touch here can help better determine who you want to reach out to and interview.


Networking And Relationships

Automating administration processes can ensure you’ve got more time for other HR-related tasks. This can include networking and building relationships with customers, other businesses, and potential recruits.


While AI can be used to help you write emails and provide feedback for interviews, you will want the human touch if you’re considering an applicant for a longer period. This person-to-person approach can be more welcoming and helpful if you plan to maintain contact with a candidate for future roles.


The human touch is also useful for headhunting. If you know someone who would be the perfect fit for your business, it is best to reach out to them personally rather than through a system.


Handling Sensitive Situations

The recruitment process isn’t simply hiring someone new. Sometimes, it is handling sensitive situations which require some humanness rather than technology. This can include during layoffs, for employee wellbeing, or during a difficult negotiation.


Using technology during these situations can present your company as unfeeling and difficult to work with, and it could even cause a loss in employees if sensitive situations aren’t handled with care. Whether handling the death of a colleague’s family member or long-term sickness, ensuring you’re caring for your employees means adding the human touch to these moments.


AI might be used throughout our daily lives, but it cannot replace the human touch. Whether it is concern and care or needing a bit of judgment, the human touch is essential for getting the best results for your business. By balancing automated systems and a human-centric approach to HR, you can get the best results for your family business and your employees.

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Family Business United (‘FBU’) is an unparalleled rallying point and voice for the global family business community and an invaluable source of insight into the sector.  FBU is a resource for all, family businesses of all sizes and sectors, and their advisers, helping to raise the profile of the family business sector and to encourage greater awareness of the contribution that family firms make to the global economy through employment, income generation, wealth creation and charitable endeavours.

At FBU, everything we do is about the family business, creating the best resource available to help families in business get access to the resources and support they need to continue their family business journey, wherever it will take them.

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