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In partnership with EY UK, Livingston James carried out a research project to investigate the future CEO. They surveyed and interviewed over 120 leaders across all sectors and functions in the Scottish market to identify what they believe will be the most important characteristics for the CEO of the future.


What have they uncovered? In essence, the traditional playbook has evolved. The qualities that led to CEO success in the past are no longer adequate. The environment in which CEOs operate is undergoing a fundamental shift, rendering some traditional leadership approaches obsolete. This impacts what CEOs need to accomplish, how they go about it, and what essential characteristics are required for success in this new era.


Key Findings:

  • CEO's are concerned about workforce and culture - attracting, retaining and developing to ensure prosperity and diversity

  • Digital transformation and the accelerated pace of technological change is keeping CEO's awake at night

  • Balancing the needs of all stakeholders, demonstrating broader long-term value are concerns for many CEO's today

  • Winning hearts and minds of the workforce to sustain momentum is seen as a challenge to CEO's fulfilling their strategic intention


"Doing business today is very different to the way that business was done 20 years ago and the world of business continues to change at such a rapid rate."
Clearly, the skills of those at the helm, running family businesses will need to evolve to ensure the CEO of tomorrow at least meets the needs of the business and reports such as this are important in highlighting the challenges faced, enabling conversations to be had and actions to be taken."

"The report highlights some interesting results that should add to some of the strategic conversations taking place in family firms across the country too," adds Paul Andrews, Founder & CEO of Family Business United.


Download and read the full report here:


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FBU continues to expand and has a growing membership base around the world. Recognised as THE family business champions we have also gained recognition in both of the Top 100 Global Family Business Influencers list compiled by Family Capital. We are also the VOICE of the family business community, celebrating their contribution throughout the UK and beyond.

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Family Business United (‘FBU’) is an unparalleled rallying point and voice for the global family business community and an invaluable source of insight into the sector.  FBU is a resource for all, family businesses of all sizes and sectors, and their advisers, helping to raise the profile of the family business sector and to encourage greater awareness of the contribution that family firms make to the global economy through employment, income generation, wealth creation and charitable endeavours.

At FBU, everything we do is about the family business, creating the best resource available to help families in business get access to the resources and support they need to continue their family business journey, wherever it will take them.

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