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Updated: Nov 3, 2023


Planning for the future has never been more important.


Understanding market strategy and where to make greatest profits are among the key skills of an effective business leader. Planning2Win is an online simulation designed to help business leaders, managers and staff from organisations of all sizes to gain a better understanding of business planning and market strategy.


It introduces some of the language of strategic marketing planning as well as tools and techniques that participants can use to help them in their own business. All of the planning templates are also available to keep, for use back ‘in the real world’.


Who is this course for?

Planning2Win is an online simulation designed specifically to help business leaders, managers and staff from organisations of all sizes gain a better understanding of business planning and market strategy.


Individuals or teams of people with up to 5 in a team compete against each other in the guise of six competing legal firms, tasked to make the most profit for their business. Each individual/team represents a ‘simulation company’ that has its own strategy, business plan and profit and loss account. First, they must understand and continue implementing the existing business plan, before moving on to making their own decisions based on available market data, analysis of their own performance and competitor analysis. Business leaders, managers and key staff members can experiment, risk-free, with strategies to achieve competitive advantage in a virtual world.


There are five decision rounds typically played over six months with facilitated feedback sessions delivered monthly by an experienced facilitator. During the monthly decision rounds, individuals/teams develop, practise and hone their market strategy skills including identifying:

  • why clients buy

  • what are attractive markets

  • where best to compete as well as

  • making better decisions.

Individuals compete against other individuals or teams of people.


People from the one organisation can compete against each other in the simulation advancing team building, leadership skills and organisational development whilst introducing a competitive edge, a sense of fun and a focus on winning strategies. Developing people is recognised to dramatically increase staff retention.


Number of Modules: Introductory Session & 5 Decision Rounds

Duration: 1 Week - 6 Months

Available: Online or Online & Supported With Coaching

Cost: From £3,000 +VAT Per Simulation Company With Up To 5 Participants

Certificate Available Upon Completion




“This training programme is being run on behalf of Family Business United by QuoLux™, a family business themselves and a certified B Corporation.”



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FBU continues to expand and has a growing membership base around the world. Recognised as THE family business champions we have also gained recognition in both of the Top 100 Global Family Business Influencers list compiled by Family Capital. We are also the VOICE of the family business community, celebrating their contribution throughout the UK and beyond.

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Family Business United (‘FBU’) is an unparalleled rallying point and voice for the global family business community and an invaluable source of insight into the sector.  FBU is a resource for all, family businesses of all sizes and sectors, and their advisers, helping to raise the profile of the family business sector and to encourage greater awareness of the contribution that family firms make to the global economy through employment, income generation, wealth creation and charitable endeavours.

At FBU, everything we do is about the family business, creating the best resource available to help families in business get access to the resources and support they need to continue their family business journey, wherever it will take them.

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