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Navigating The Issue Of Imposter Syndrome In Family Firms

Updated: Apr 18


Imposter syndrome is a psychological phenomenon that affects individuals across various professions and industries. However, its impact can be particularly pronounced in family businesses, where familial dynamics and the pressure to carry on a legacy can exacerbate feelings of self-doubt and inadequacy. So why is there such a complex relationship between imposter syndrome and family businesses and what are some of the challenges it presents and strategies to address it?


Understanding Imposter Syndrome

Imposter syndrome is characterised by persistent self-doubt and the fear of being exposed as a fraud, despite evidence of competence and success. It often manifests as feelings of unworthiness and a sense that one's achievements are undeserved. In the context of family businesses, imposter syndrome can take on a unique dimension because of the very nature of family businesses, their dynamics and the individuals involved.


The Family Business Dynamic

Family businesses are built on a foundation of tradition, heritage, and often a strong sense of duty to preserve and build upon what previous generations have created. This familial pressure can create an environment where imposter syndrome is more likely to take root.


Family members, especially those joining the business as the next generation, may struggle to assert themselves and their own identities, feeling that they can never live up to the achievements of their predecessors.


Challenges Of Imposter Syndrome In Family Businesses


  • Comparison to Family Elders: Imposter syndrome can be exacerbated when family members are constantly compared to previous generations. The weight of familial expectations can make it difficult for individuals to see their unique contributions and accomplishments.

  • Navigating Succession: The transition of leadership and decision-making within family businesses can be particularly challenging for those dealing with imposter syndrome. The fear of making mistakes or being judged by family members can hinder effective succession planning and ongoing day-to-day business operations.

  • Decision-Making Paralysis: Those suffering from imposter syndrome may find it difficult to make confident decisions, fearing they will be exposed as incapable. This hesitation can impact the growth and success of the business.

  • External Perception: The perception of being part of a family business can sometimes lead to others attributing an individual's success solely to their family ties rather than their skills and efforts, further exacerbating imposter syndrome.


Overcoming Imposter Syndrome in Family Businesses

There are a number of steps that can be taken to deal with imposter syndrome, including:


  • Seeking Professional Help: Family members dealing with imposter syndrome can benefit from therapy or coaching to address and manage their feelings of self-doubt.

  • Open Communication: Encouraging open and honest conversations within the family about imposter syndrome can help alleviate its effects and foster a supportive environment.

  • Embracing Individuality: Recognise that each family member brings unique skills, perspectives, and ideas to the business. Embracing individuality can help mitigate the fear of not measuring up to family expectations.

  • Setting Realistic Goals: Establish clear, achievable goals and expectations to reduce the pressure on family members. Celebrate small successes along the way.

  • Focusing on Personal Growth: Encourage continuous learning and skill development to build confidence and competence, irrespective of familial expectations.


Imposter syndrome is a common issue in many professional settings, and family businesses are not immune to its effects.


Understanding the interplay between imposter syndrome and familial dynamics is crucial for both the well-being of family members and the success of the business.


By addressing these challenges openly and adopting strategies to overcome imposter syndrome, family businesses can thrive and grow while maintaining their unique legacies.

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Family Business United (‘FBU’) is an unparalleled rallying point and voice for the global family business community and an invaluable source of insight into the sector.  FBU is a resource for all, family businesses of all sizes and sectors, and their advisers, helping to raise the profile of the family business sector and to encourage greater awareness of the contribution that family firms make to the global economy through employment, income generation, wealth creation and charitable endeavours.

At FBU, everything we do is about the family business, creating the best resource available to help families in business get access to the resources and support they need to continue their family business journey, wherever it will take them.

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