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HMG Paints Relaunches Revolutionary Rust Converter


HMG Paints, a leading manufacturer of high-quality coatings and paints, is excited to announce the relaunch of Ferrozinc, a revolutionary water-based rust converter. With its exceptional performance and ease of use, Ferrozinc is the go-to solution for rust conversion in areas where shot blasting, or complete rust removal is impractical or impossible.


“Ferrozinc has been a popular product for our customers for a number of years and we’re proud to introduce the new 250ml size” commented James Burton of HMG.


“It’s such a handy product for users in a number of industries from decorators and industrial applicators to agricultural and classic vehicle restoration.”

Traditionally, rust removal has been a laborious and time-consuming process, involving hours of wire brushing or the use of strong acidic chemicals that pose significant safety hazards. With HMG's Ferrozinc rust converter, however, this arduous task becomes a thing of the past. This is the perfect solution to anyone working in the decorative or industrial markets, and even classic car enthusiasts!


Users only need to remove loose debris and poorly adhered surface rust, followed by a degreasing step to eliminate any contamination that may interfere with the chemical reaction. Afterward, a thin coat of Ferrozinc is applied to the rusted area, and within 30 minutes, the surface transforms into a black/navy colour, indicating the successful rust conversion. Any excess product can be easily wiped off, and after just +3 hours, the treated surface is ready to be overcoated with the user's preferred coating system.


Ferrozinc's water-based formulation not only provides excellent rust conversion properties but also ensures a low odour, making it a more pleasant and user-friendly option compared to solvent-based alternatives.


Ferrozinc is available in 250ml, 1 Litre or 5 Litres and can be purchased direct from HMG or their nationwide distributor network.


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FBU continues to expand and has a growing membership base around the world. Recognised as THE family business champions we have also gained recognition in both of the Top 100 Global Family Business Influencers list compiled by Family Capital. We are also the VOICE of the family business community, celebrating their contribution throughout the UK and beyond.

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Family Business United (‘FBU’) is an unparalleled rallying point and voice for the global family business community and an invaluable source of insight into the sector.  FBU is a resource for all, family businesses of all sizes and sectors, and their advisers, helping to raise the profile of the family business sector and to encourage greater awareness of the contribution that family firms make to the global economy through employment, income generation, wealth creation and charitable endeavours.

At FBU, everything we do is about the family business, creating the best resource available to help families in business get access to the resources and support they need to continue their family business journey, wherever it will take them.

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