FM Conway is a founding supporter of the Street Soccer Foundation and has continually sponsored the charity’s flagship Academy for 18- to 30-year-olds since the Academy programme was established in 2016.
The Street Soccer Foundation uses the power of football to positively change the lives of homeless and vulnerable young people across the country and it has continued to make a significant impact throughout its almost 10 years of operation.
FM Conway’s renewed sponsorship now means that young people from all over London will be able to benefit from the Foundation’s Academy programme, which offers 10–12-week personal development courses. The courses cover a mixture of football coaching, positive mindset training, mentoring support, skills and employability workshops, and aims to help participants progress into employment, education, or further training.
The Academy programme, which is run in partnership with professional football club community organisations throughout the UK, saw 12 different FM Conway sponsored Academy groups supported over the 2023-24 season, all benefitting from the coaching and development course, through partnerships with high-profile teams such as Tottenham Hotspur, Crystal Palace, Chelsea and West Ham United.
Through these groups, the Foundation was able to help 158 young people, providing 480 hours of support and education, and enabling more than 80% of participants to transition into work, education, or further training as a result of the programme.
FM Conway’s investment has already seen the Academy programme become the UK’s number one football-led project tackling youth homelessness in England, and the business will now look to further build upon its relationship with the Street Soccer Foundation as it heads towards its 10-year anniversary.
Joanne Conway, FM Conway Executive Group Chair and CEO, said:
“FM Conway has worked with the Street Soccer Foundation for many years now and it is an honour to continue our partnership with such a fantastic cause.”
“The work that they deliver for our communities is invaluable and importantly, every year they make an incredible difference in the lives of so many vulnerable and disadvantaged people.”
“We are proud to be supporting in the delivery of more programmes this year, which will help inspire and empower young people in turning their lives around for the better.”
Keith Mabbutt, Founder and Chief Executive Officer of the Street Soccer Foundation, said:
“FM Conway holds an incredibly significant importance to me personally and to the Street Soccer Foundation, being our founding sponsors and partners since inception.”
“Their continued belief and support of our charity has enabled us to grow year on year as we strive to help as many young people as we possibly can through our proven Academy programme.”
“I am very proud of the fact we have been able to consistently deliver a firm positive social value ROI to FM Conway over the years and I sincerely hope our valued partnership continues well into the future for the benefit of others.”
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