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Family Business Top 100 Recognition For Tony Reynolds


We are delighted to announce that Tony Reynolds of Reynolds CS has been included within the inaugural Family Business United ‘Family Business Top 100,’ which recognises the exceptional contribution of individuals and their work within a family business.


Recognition in respect of:

  • Multi-Generational Family Business Leader

  • Family Business Steward

  • Champion of Change & Innovation

  • Inspirational Leadership

In 1945, William Reynolds set up a fruit and veg stall at the Ridley Road Market in Hackney, London. William’s ambition was to supply his customers with the very best fresh produce, an ambition that is lived today through William’s grandson, Tony, and his great-grandsons Tom and Nick.


Tony joined the family business in 1988 and, following their growing success in supplying fruit and veg to restaurants in London, he transformed Reynolds into a distribution business, prompting a move to Spitalfields Market in 1989.


Today, Tony Reynolds oversees the growth of the business supported by a dynamic management team, who ensure that everyone at Reynolds works with passion and integrity, and that we all deliver the quality of service and care that our customers expect.


The success of Reynolds is built on a foundation of strong family values, and Sarah Reynolds, Tony’s wife, is deeply committed to making sure that the business supports good causes and helps the less fortunate.


Reynolds’ fourth generation, Tom and Nick, are both actively involved in the day-to-day operation of Reynolds, ensuring the continued success of their family run business.


"Tony is a remarkable leader and has shown his strength as a leader throughout his leadership but probably none more than the past couple of years when he has seen the business adapt, pivot and survive during the pandemic. His leadership supports the strong family values that are at the core of the business but ore than that, Tony empowers those around him and has been instrumental in taking the business to the national stage. His strength, determination and leadership are incredible and he is well deserving of recognition in the Family Business Top 100."


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Family Business United (‘FBU’) is an unparalleled rallying point and voice for the global family business community and an invaluable source of insight into the sector.  FBU is a resource for all, family businesses of all sizes and sectors, and their advisers, helping to raise the profile of the family business sector and to encourage greater awareness of the contribution that family firms make to the global economy through employment, income generation, wealth creation and charitable endeavours.

At FBU, everything we do is about the family business, creating the best resource available to help families in business get access to the resources and support they need to continue their family business journey, wherever it will take them.

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