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Family Business Top 100 Recognition For Dominic Ponniah


We are delighted to announce that Dominic Ponniah from Cleanology has been included within the inaugural Family Business United ‘Family Business Top 100,’ which recognises the exceptional contribution of individuals and their work within a family business.


Recognition in respect of:

  • Inspirational Leadership

  • Sustainable Development

  • Champion of Change & Innovation

  • Family Business Stewardship

Dominic has built a business based on sustainability and fairness. The growth of Cleanology from a mother and son business to a 700-strong team with annual sales of over £10 million proves his business acumen. Sustainability, fairness and community support remain at the heart of Cleanology’s ethos.


Cleanology are pioneers of sustainability as they are the first cleaning company in Europe to introduce portion controlled, biotechnological cleaning sachets. Other sustainability initiatives include the introduction of uniforms made from plastic bottles and organic cotton and a 100% electric van fleet. Fair pay was one of the founding principles of the business and it remains a Real Living Wage Employer.


Community is also an integral part of the underlying values at Cleanology. Since 2020, they have supported poverty alleviation charity, The Hygiene Bank, raising significant sums that enable the charity to make a real difference.


As a business, retaining a family feel when growth has been exponential is extremely important to Dominic. He is truly deserving of his place in the Family Business Top 100.

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Family Business United (‘FBU’) is an unparalleled rallying point and voice for the global family business community and an invaluable source of insight into the sector.  FBU is a resource for all, family businesses of all sizes and sectors, and their advisers, helping to raise the profile of the family business sector and to encourage greater awareness of the contribution that family firms make to the global economy through employment, income generation, wealth creation and charitable endeavours.

At FBU, everything we do is about the family business, creating the best resource available to help families in business get access to the resources and support they need to continue their family business journey, wherever it will take them.

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