top of page
Membership
Events
Family Business Insights
News

Subscribe to our newsletter

Cornish Apprentice’s Beer To Be Sold Across The UK


A brewery apprentice from Cornwall is set to have his beer showcased in more than 800 pubs across the UK later this month.


Joe Baker, 26, took up an apprenticeship at St Austell Brewery two years ago. As part of his apprenticeship, he designed his own beer – Average Joe! – a sweet, amber ale (4.5% ABV) which featured as part of the brewery’s Cask Club series around a year ago.


But Average Joe! has had a more than average reception, having been selected to feature as one of 30 real ales in Wetherspoon’s 12-day autumn ale festival which starts on 11th October.


Average Joe! Has floral and berry flavours, complemented by malty and caramel and biscuity tones. 140 barrels of the beer have been produced by Joe and the team ahead of the festival, making it his biggest brew to date at an early stage in his career.

Joe, from Camborne, said: “I came up with the recipe design at the start of my apprenticeship. There was a beer we had on at the time which had the Bramling Cross hop in it which I enjoyed, so I thought I’d make a sweet, sessionable beer I’d like to drink. It came out on Cask Club and went down really well."

“On finding out his beer will be sold in Wetherspoons up and down the country, Joe added: “I was really excited. When Average Joe! came out I was away so I didn’t get to have that much of it, so it’s nice to be able to have it again. My uni friends around Guildford will be able to try it as well."


“I met up with some friends recently. We’ve all got jobs now but they were all talking about how I was brewing a beer and it was going to be going into Wetherspoons.”


Hozzászólások


Most Read Articles
Family Business United Launches Second Global Think Tank Findings
Linda Andrews - Editorial Assistant, Family Business United
James Donaldson Group: A Timber Legacy That’s Stood The Test Of Time
Paul Andrews - Founder & CEO, Family Business United
The Global Family Business Think Tank Report, Autumn 2024
Paul Andrews - Founder & CEO, Family Business United
Top UK Family Business Apprentice Employers 2024
Paul Andrews - Founder & CEO, Family Business United
Oldest Family Firms In The North West
Paul Andrews - Founder & CEO, Family Business United
Celebrating Those Making A Lasting Impact
Paul Andrews - Founder & CEO, Family Business United
Untitled design copy (8) copy (4) copy-Medium-Quality (1).jpg

Subscribe to our newsletter

SIGN UP AND JOIN NOW!

FBU continues to expand and has a growing membership base around the world. Recognised as THE family business champions we have also gained recognition in both of the Top 100 Global Family Business Influencers list compiled by Family Capital. We are also the VOICE of the family business community, celebrating their contribution throughout the UK and beyond.

sme-capital.png
axiom-logo.png
BM_LOGO_PRIMARY_BLACK_RGB (1).png
western-pension-solution-logo.png
TYWD Logo_Gold & Blue Centered.png
fosters-logo.png
Goodman-Jones-gold-white-v2.png
Birketts_Logo_Strapline_WHITE_on_purple.jpg
Rickard-Luckin.png
Turcan-Connell.png
sme-capital.png
axiom-logo.png
BM_LOGO_PRIMARY_BLACK_RGB (1).png
western-pension-solution-logo.png
TYWD Logo_Gold & Blue Centered.png
fosters-logo.png
Goodman-Jones-gold-white-v2.png
Birketts_Logo_Strapline_WHITE_on_purple.jpg
Rickard-Luckin.png
Turcan-Connell.png
sme-capital.png
axiom-logo.png
BM_LOGO_PRIMARY_BLACK_RGB (1).png
western-pension-solution-logo.png
TYWD Logo_Gold & Blue Centered.png
fosters-logo.png
Goodman-Jones-gold-white-v2.png
Birketts_Logo_Strapline_WHITE_on_purple.jpg
Rickard-Luckin.png
Turcan-Connell.png
Cleenol.png
John-Good.png
6 - Sound Leisure.png
mcalpine-logo.jpg
Potter-Space.png
9 - Bagnalls P&D Passion Logo_Colour.png
ridgeview.png
Malcolm Group Logo Black.png
Walkers-v2.png
JW-Lees-v2.png
Exclusive-Collection-logo-Matte-Black.png
Gap-Group-v2.png
9 - Caribbean Blinds - Logo - Black Background.png
1 - Furniture Village to use.png
Cleenol.png
John-Good.png
6 - Sound Leisure.png
mcalpine-logo.jpg
Potter-Space.png
9 - Bagnalls P&D Passion Logo_Colour.png
ridgeview.png
Malcolm Group Logo Black.png
Walkers-v2.png
JW-Lees-v2.png
Exclusive-Collection-logo-Matte-Black.png
Gap-Group-v2.png
9 - Caribbean Blinds - Logo - Black Background.png
1 - Furniture Village to use.png
Cleenol.png
John-Good.png
6 - Sound Leisure.png
mcalpine-logo.jpg
Potter-Space.png
9 - Bagnalls P&D Passion Logo_Colour.png
ridgeview.png
Malcolm Group Logo Black.png
Walkers-v2.png
JW-Lees-v2.png
Exclusive-Collection-logo-Matte-Black.png
Gap-Group-v2.png
9 - Caribbean Blinds - Logo - Black Background.png
1 - Furniture Village to use.png

Family Business United (‘FBU’) is an unparalleled rallying point and voice for the global family business community and an invaluable source of insight into the sector.  FBU is a resource for all, family businesses of all sizes and sectors, and their advisers, helping to raise the profile of the family business sector and to encourage greater awareness of the contribution that family firms make to the global economy through employment, income generation, wealth creation and charitable endeavours.

At FBU, everything we do is about the family business, creating the best resource available to help families in business get access to the resources and support they need to continue their family business journey, wherever it will take them.

bottom of page