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Rhubarb Ice Cream Launches As Yorkshire Family Businesses Come Together

14th February 2013 Paul Andrews

Collaboration is the key for this new product to succeed

Huddersfield ice cream producer Yummy Yorkshire has joined forces with fellow Yorkshire business, E Oldroyd & Sons Ltd, to launch a new rhubarb flavoured ice cream as part of its commitment to buy and champion Yorkshire produce.

The new ‘Rhubarb Pannacotta’ ice cream flavour is made using Timperley Early rhubarb, grown by Leeds based E Oldroyds & Sons, who are also known as the ‘champion of forced rhubarb producers’ and are listed as a Rick Stein Food Hero Producer.

The rhubarb, which is one of the most popular and earliest commercial varieties, is stewed by hand and then rippled throughout a pannacotta base ice cream made using the milk and cream from Yummy Yorkshire’s 150 strong Holstein herd at its farm near Denby Dale. The result is a rich, creamy, pannacotta-flavoured ice cream with a tangy, clean aftertaste.
A second ice cream flavour, ‘Rhubarb Rhubarb’, which was debuted last year, has also been re-launched for the rhubarb season. The flavour provides a double hit of rhubarb, consisting of a blend of rich rhubarb ice cream with extra ripple of beautiful pink cooked Oldroyd’s rhubarb throughout.
Both flavours have gone on sale at Yummy Yorkshire’s ice cream parlour and are also available for restaurants, delis, farm shops and independent retailers to order.

Louise Holmes, who co-founded Yummy Yorkshire with her husband Jeremy in 2007, is responsible for the creation of new flavours. She said: “E Oldroyd & Sons produce some of the best rhubarb I have ever tasted and with them being located on our doorstep in the Wakefield Rhubarb Triangle they were the only company we seriously considered using. We’re delighted to be working in partnership with such a renowned Yorkshire producer.”

Janet Oldroyd Hulme, the fourth generation of the Oldroyd family to produce rhubarb, is known by the media as the ‘High Priestess of Rhubarb’ and agreed to let Yummy Yorkshire use the Oldroyd’s brand to name the ice cream in recognition of the premium quality of the rhubarb used.

Speaking about the flavour, she says: “Forced rather than outdoor grown rhubarb always results in a superior flavour and quality to any product it is incorporated into. I am delighted to be associated with Yummy Yorkshire Ice cream who are known for their delicious ice cream."

“The use of forced rhubarb in an ice cream has been long overdue and I am delighted that this renowned Yorkshire company is doing so. A true Yorkshire product.”


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