Morgan Wins The Battle Of The Family Business Brands
15th September 2013 Paul Andrews
Third generation iconic family business takes the chequered flag!
They took their starting places on the grid but ultimately it was The Morgan Motor Company that took the chequered flag in the battle of the family business brands. Launched to identify which of the twenty brands shortlisted were seen as the most iconic and recognisable, it was Morgan that came out on top.
The Top Ten Family Business Brands**
1.The Morgan Motor Company (18%)
2.Shepherd Neame (16%)
5.Eddie Stobart (10%)
8.Walkers Shortbread (6%)
10.The Goring Hotel(3%)
**The other shortlisted brands were William Jackson Food Group, Toye & Co, Berry Bros & Rudd, Floris, John Smedley, Timpson, Duerrs, Wates Group, Poundland and Westons Cider.
Paul Andrews, Founder and Managing Director of Family Business United explains “It was always going to be difficult to choose a winner with some truly household names amongst the family businesses in the competition.”
“Any one of these businesses could have triumphed but it was The Morgan Motor Company that came out on top. Obviously, people recognise the brand as an icon of British manufacturing, a third generation family business that is identifiable the world over.”
Charles Morgan is clearly delighted with the result: “What fantastic news – and against such impressive competition! I, as the third generation of the Morgan family, and all of our customers love the family atmosphere at the factory. It is one of the main reasons for our commercial success and why the company is held in such high regard."
"Everyone who works here will be very proud to win this competition. Morgan is proud to represent the best of British design and manufacturing that is admired around the world.”
One other interesting finding from the research was that 42% of those polled did not feel that family businesses made enough use of their history and family involvement in the business in the way that the business was marketed.
Clearly, in the current climate, there is a positive perception of the family business community, possibly due to their ability to survive the difficult times. Many of the brands featured will have survived previous periods of economic downturn and need to make sure that they harness the true potential of the brand as they market the business going forward.
Ultimately, it was The Morgan Motor Company beat some stiff competition to win the Battle of the Family Business Brands.