Do You Make The Most Of Your Family Firm Status?
3rd April 2013 Paul Andrews
New kitemark has been launched to help make things clear - we are a BRITISH owned family business
Start promoting your family owned business today.
Research clearly shows that consumers prefer products and/or services from family-owned businesses and believe that family companies make products that they can trust. Yet so few family firms really embrace their heritage and status and don't promote the fact that they are family owned.
As the owner of a family owner British business you are invited to join a growing community of exceptional British firms.
The 'A family owned British business' emblem is for family businesses to use and help signify to the broader business community that your family business is a major contributor to daily life here in the UK, through employment, contribution to GDP, export and community involvement too.
In the UK, according to statistics from the Institute for Family Business, the family business sector comprises 3 million private firms (two in three of all private sector companies), 9.2 million jobs and almost a quarter of GDP. That is a significant contribution so as Paul Andrews, founder and managing director of Family Business United explains, "Let's get behind the emblem as a kitemark for family firms, recognising the contribution they have made and continue to make, and the difference they make to the lives of people in the UK every single day."
The emblem has a meaning for all the stakeholders in your family firm - customers, suppliers, employees, communities and support organisations too.
To find out more about this initiative and make the most of your status as a family firm by contacting us
. Display the emblem on your letterhead, shop front, website, product packaging and marketing collateral. Simply contact us
for more information on the annual licencing agreement (£99 plus VAT per annum) and join the family business community and help raise the profile of family firms across the UK.
Once you have signed up we are also well placed to help you shout about it too and will include you in the online family business directory for free and also publish your family business news stories throughout the year too.