MON 16TH SEP 2019

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Bringing the family business community together

Fragrance Of The Future

10th September 2019 Paul Andrews

Creed boasts an unbroken line of perfumers: father-to-son, descending and developing through seven generations. Creed is the quintessential family business. 

The Creeds have the unique genetic heritage of a discerning nose for scent - a centuries’ long passion for perfume. This gives the House an authenticity beyond price.

This unique story began in 1760 when a pair of scented leather gloves was delivered to King George III by a new London tailoring company. Founded by James Henry Creed in the same year as the young King’s accession, the House of Creed has created fragrances for the discerning and the discriminating for over 260 years.

Queen Victoria, George III’s granddaughter, appointed Creed as an official supplier to the Royal Household.  Then, in 1854, under the patronage of Napoleon III and his Empress, Eugénie, the stylish leader of European fashion, the House of Creed moved its headquarters to Paris. Victoria had praised Creed only too well to her fellow Sovereigns.

In newly rebuilt and glittering Second Empire Paris, Creed embellished its reputation for impeccable tailoring and for the exclusivity of its rare and limited House fragrances. The tact and discretion with which a royal, aristocratic and socially prominent clientele were handled rapidly became part of the Creed legend.

Creed has created a legacy of unrivalled scents treasured by perfume connoisseurs and all admirers of quality, style and panache. Over the centuries, the Creed family has produced over 200 perfumes all testifying to a unique creative spirit that has been passed, together with a keen inherited nose, from father to son through seven generations.

Today Olivier Creed, 'Créateur Parfumeur' and direct descendant of James Henry Creed, continues this great tradition. Accompanied by his son Erwin, Olivier travels extensively to source, research, inspect and commission the finest materials. Rose from Bulgaria, Turkey & Morocco; Italian jasmine; Florentine iris; tuberose from India; Haitian vetiver; Bourbon vanilla; Calabrian bergamot and Parma violets. These are just a few of innumerable treasures in the Creed laboratory. They are all ingredients which have been used in haute parfumerie for many centuries, even millenia.

Still based in Paris, with a factory at Fontainebleau, Creed manufactures many of its own essences using a traditional infusion technique which enables Creed to maintain the superior quality and authenticity of its fragrances. The process is intricate and incredibly meticulous but Creed is driven by artistry and perfection.

A timeless, modern act of creation: perfume of the past, fragrance of the future.

Find out more at www.creedfragrances.co.uk

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