The Hero Archetype In Family Business


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The ‘Hero’ archetype in family businesses

Leading family business experts Guillermo Salazar and Rania Labaki will examine the topic of the ‘Hero’ archetype in family businesses.

Rania LABAKI, Ph.D. is an Associate Professor of Finance and Family Business and a Director at the EDHEC Family Business Centre.

Guillermo Salazar is a leading family business adviser and the Managing Director of Exaudi Family Business Consulting.

Participants to the webinar will learn how identifying the archetypes in the family business can be used to enhance the next generation’s entrepreneurial potential, and the practitioners and researchers will broaden their perspective of the impact of storytelling in family business culture, growing capacity and performance.

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