Rochelle Clarke, is founder and CEO of Succession Strength, a company that keeps good businesses in business for generations. She regularly writes articles in Forbes on the topic of business longevity and continuity. Part 'referee'; part strategic guide for entrepreneurs and families in business, Rochelle combines her expertise with that of her team in helping business owners stay in operation for generations by protecting the business operations and helping families in business thrive through generational change. Her areas of focus are Communication, Governance and Successor Preparation and Support. She is the author of The 5 Critical Succession Conversations: A Comprehensive Guide for The Family Business and has appeared in a number of global publications like The New York Times, Family Office Magazine, Business Leader, The CEO Magazine to name a few.