Rob is the Managing/Strategy Partner at Squad - a brand building firm from Manchester. He is well versed in the world of family business having worked with many family firms over the years including the likes of JW Lees Brewery, Vestey Group Holdings, Martin Moore and Tebay and Gloucester Services.
Purpose has been taking a bashing. Terry Smith, the renowned fund manager, recently rebuked Unilever for their focus on purpose: “A company which feels it...