Leading global hair and beauty brand, CLOUD NINE, has revealed a strong set of financial results for the year ending December 2022, with turnover of c£35m and a record profit before tax, up 20 per cent on the previous year.
The firm, which employs a 60+ strong workforce at its North Yorkshire headquarters in Harrogate, has credited its strong set of results to a combination of continued growth in the UK, significant growth in Australia and New Zealand and the strengthening of its online and in-store presence. It now has new retail partnerships in all of these territories, including with Boots and Pretty Little Thing in the UK; Shaver Shop Group in Australia and Farmers in New Zealand.
The launch of new products, successful targeted marketing campaigns and charity partnerships have also played their part, despite a challenging economic backdrop and rising raw material costs.
During the year, the company formed a partnership with The Little Princess Trust, with sales of its special ‘Royal Blue Collection’ and other internal team fundraising events raising over £50,000 for the charity, which donates real hair wigs to children and young people who have lost their own hair through cancer treatment and other conditions. The group has also generated hair donations of over 74 inches.
CEO Martin Rae, who launched CLOUD NINE with his brother Gavin in 2009 and was named as the Sunday Times’ Most Ambitious Business Leader for 2022, said: “This is a very pleasing set of results which cements our position as one of the world’s leading hair and beauty brands.”
“We are very proud of everything we have achieved, with the ultimate aim of providing the tools to help people feel like the best version of themselves, which is what we are most passionate about.”
“We are also very passionate about the environment. We launched the industry’s first hair iron recycling scheme, which has saved over 2,800kg of hair styling tools from landfill so far.”
“We also offer customers the opportunity to purchase products in 100% recyclable Eco Boxes which, alongside being kinder to the environment, enables us to plant trees as part of our Ecologi partnership. In 2022 we reached the milestone of planting 300,000 trees.”
“We also launched a new partnership with Clean Hub, to help recover and safely dispose of plastic before it makes its way into our seas and oceans. This, alongside the sale of eco-friendly water bottles and bamboo brushes, helps to reduce the plastic waste impact on the environment.”