Midlands and Central News

Heating Specialist Sparked A New Service

A family-run plumbing and heating specialist business which last year celebrated an end-of-year growth of 56% has sparked a new service for its customers in electrics.

Midlands business Custom Heat this month has announced it has extended its services to comprise electrical installations and support by the launch of its sister brand, Custom Electric. The company, which is based in Rugby and has been running since 1980, will now be offering the service to new and existing customers and has already seen a surge in clients.

Trend for renewable energy such as electric cars sees surge in demand
Existing customers hearing about Custom Electric have already been requesting quotations, with home electric vehicle car charging points and solar – or photovoltaic – panels proving to be an in-demand service.

Certified engineers for all electrical work
Custom Electric engineers are certified to undertake all electrical related works, from replacing wiring, plug sockets and light fittings to installing security systems, electric ovens and air conditioning.

Managing Director, Lincoln Smith, said: “The growth of Custom Heat in recent years has exceeded my expectations, but it is evident that we tick all the boxes for people, so with that solid foundation, we thought why not offer that same experience in another important service sector with Custom Electric. People can book easily online, they can get same day or next day appointments, they get all the expert advice they need and the professionals visiting their home or business are polite, tidy and do the job right, first time.
Servicing residential and commercial customers”

“There has always been an element of electrical work within heating services but it’s becoming more prevalent with renewable heating systems. The Custom Group can now coordinate and undertake any complex job as well as take care of smaller electrical jobs, such as changing fittings, sockets and switches,” he added.  The new firm has commenced serving customers with four electrical engineers and working with a long-term trusted subcontractor, with a further five jobs are expected to be created over the next six months.

Lincoln’s search for his Apprentices, continues
The firm is also going to be taking on apprentices, so is searching for young people wanting to take this qualification pathway.

Mr Smith said: “We target having 10 to 12 per cent of our workforce at Custom Heat as apprentices and this is a successful model I want to replicate at Custom Electric. Young people need firms to create opportunities and trades with ageing workforces need to futureproof.”

“Nine new jobs will be created in the first six months of our new electrical business that offers all types of installation, repair and equipment services, but due to the current climate we have been cautious in our forecasting. Should our loyal Custom Heat customers – who are based right across the Midlands and into the Cotswolds – get behind Custom Electric, I expect we’ll be recruiting at a much faster rate. Any qualified electricians looking for a new challenge, should certainly get in touch.”

Currently, Custom Electric’s engineers are serving customers based in Warwickshire, Northamptonshire and Leicestershire. Over time, the company will expand into Birmingham, Worcestershire, Herefordshire, Gloucestershire and Oxfordshire.

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