Hot on the heels of the England Lionesses European Cup victory, digger giant JCB is giving a helping hand to a successful grass-roots women’s football team.
The Rocester-based company has agreed a £700 two-year sponsorship deal with neighbouring Doveridge Ladies FC who play in the Premier Division of the Staffordshire County League. Founded in 2018 the club made it through to the quarterfinals of last year’s County Cup and is hoping to build further on its success this season.
Doveridge Ladies FC captain Maegan Hill said: “After the England Lionesses’ European Cup win last summer, women’s football is going from strength to strength and it’s great to see JCB getting behind our sport. This kind of support really shines the spotlight on us and makes a massive difference to the whole team.”