Editors Pick

New Family Business MATTERS Campaign To Take Off In 2023

Family Business United (‘FBU’) is delighted to be launching a new national campaign to support the family business sector and recognise the contribution made by family firms throughout the UK, in terms of jobs provided, income generated, wealth created, their contribution to communities and a whole lot more besides.

This ready made marketing campaign provides those taking part with a ready made kit, banners and news item, saving agency fees and enabling them to be part of one national family business voice with engagement at three levels – business leader, the business as a whole and in terms of the broader community where we already know that family firms are a force for good.

Priced sensibly to enable family firms of all sizes to get involved and support each other at the same time as raising the profile of the sector that does so much for us all on a daily basis.  Family firms are an integral part of life and of communities the length and breadth of the UK.

As Paul Andrews, Founder and CEO of Family Business United explains, “We have been championing family businesses across the UK for over 20 years and as well as providing plenty of opportunities for families in business to come together to network and learn, ready made campaigns like this are a fabulous way to reinforce the contribution of family firms to the national economy.  They are the engine room of the economy and it is an honour to champion.  Family business matters.  This campaign which will be appearing widely throughout 2023 is a way to celebrate the contribution of family firms, to raise awareness of what they do and to shout about a sector of the economy that deserves more recognition.”

“We hope that family firms across the UK are prepared to get involved and support this campaign, helping us to help them as a collective and continue to do what we do best, champion family business in the UK,” concludes Paul.

Each family business participating in the campaign will receive generic banners and a news story to customise for use on blogs/websites plus bespoke banners with their own images to use on social platforms as part of the campaign.  A campaign hashtag will also be provided and suggested social media posts to help maximise their engagement with the campaign.

This ready made family business campaign will be live in 2023 and participating family firms will receive their packs in January ready for the launch.  Anyone interested can follow the campaign and the build up to it on twitter using the hashtag #FamilyBusinessMATTERS here

Family businesses and any professional advisers wishing to sign up to be a part of this campaign can do so here

The public campaign will kick off in January but family businesses and their advisers are encouraged to sign up early in order for the necessary artwork to be completed in time for the launch.

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