Thatchers has become the Official Cider of Southampton Football Club in a new three-year partnership between the Premier League side and the Somerset-based cider maker.
As part of the agreement, flagship cider brand Thatchers Gold will be available in all bars throughout St Mary’s, with best-selling fruit flavoured ciders Blood Orange, Cloudy Lemon and Dark Berry served from Thatchers pioneering Fusion dispense in the Saints Bar. Blood Orange cider will be made available throughout all hospitality lounges. Thatchers will also have visibility across the club’s growing digital channels.
“As a proud independent, British cider maker, we’re really excited to have the chance to showcase our cider to Southampton fans and can’t wait to be part of the match day experience,” said Philip McTeer, Head of Marketing at Thatchers.
“Thatchers shares our commitment to community, sustainability and building long-term success and we look forward to creating a thriving partnership over the coming years”, said Sarah Batters, director of marketing and partnerships at Southampton Football Club.