Baxters Food Group is making its first foray into the gifting market with the launch of a new range of exclusive hampers in time for Christmas.
In a bid to support small Scottish businesses, the Baxters of Scotland hampers are made up almost exclusively of Scottish products and experiences*. The small businesses providing the contents for the hampers will benefit from favourable commercial terms and, due to the exclusive nature of the products selected, only a limited number of hampers will be made available to purchase this year. There will be 9 to choose from, with prices starting from £340.
Matthew Bending, Director of E-Commerce at Baxters Food Group, said: “We know there is a market for unique hampers as shoppers look for something truly personal to gift at Christmas and as a proud family-run Scottish company, we wanted to create an offering that truly supported small Scottish businesses.”
“Our team has searched the length and breadth of Scotland to find the most premium and coveted products and experiences, so as well as offering a gift with a difference this Christmas, we are also making a genuine difference to small Scottish suppliers.”
Argyll Coffee Roasters, based in the small village of Tighnabruaich, has secured a deal to supply 10,000 tins of coffee to Baxters of Scotland for the hampers and as a result has helped the company make an investment on a new product design.
Eve MacFarlane from Argyll Coffee Roasters said: “Securing this opportunity with Baxters of Scotland has been a game changer for our business. Not only has it allowed us to increase our production run, but it has also allowed us to experiment with new sustainable packaging and given us a large platform to get our brand out there.”
Consideration has also been given to the environmental impact, with the hampers sourced from a European manufacturer and all complimentary deliveries carefully scheduled to a limited number of larger loads, reducing delivery miles.
Matthew continued: “We have taken great care in choosing the producers we work with in order to make a difference to both the local economy and the environment. These choices were important to us because we wanted to give both the giver and the receiver confidence that they are making a difference.”
The hampers celebrate the very best of Scottish produce. The Lossie contains some of Scotland’s finest food and drink including; Wild Hearth Bakery sourdough whisky stollen bread, Clootie McToot Clootie Dumpling Kit, Kinalba cashmere and a UK exclusive champagne – Esterlin Brut Eclat.
The Spey hamper also features a host of food and drink produce including chocolates from the Highland Chocolatier and a bespoke coffee blended exclusively for the hampers by Argyll Coffee Roasters. There’s also cable knit cashmere socks from Kinalba and a specially created Baxters tartan cracker from Kinloch Anderson.
The Scottish Chef’s Selection hamper is packed full of aspirational products to tempt any professional or amateur chef, the Whisky Connoisseur hamper contains a unique Baxters of Scotland Speyside Single Malt and the Gin Lover hamper features a bottle of Glenrinnes Distillery special edition release gin, made exclusively for Baxters of Scotland.
Every hamper variant will also contain a selection of limited edition Audrey Baxter Signature jams, chutneys and conserves created by Baxters Innovation Chef & Culinary Manager, Darren Sivewright, made exclusively for the hampers in small batches.
There will also be an opportunity to personalise the hampers. For example, buyers can choose a scent unique to the recipient from Edinburgh-based Kingdom Scotland perfumiers, a made-to-measure kilt experience from Kinloch Anderson or a selection of beauty products from Ishga on the Isle of Lewis.
Due to the nature of working with local artisans, Baxters of Scotland hampers will continually evolve with new products and family-friendly experiences available to purchase as a package deal or as an add-on.
The Baxters of Scotland hampers can be purchased at here.
*Except for the chosen wine producers who are family-run estates in France and Italy and exclusive in the UK.