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All Swim Ltd Celebrates 50th Anniversary In Cardiff

Enhancing outdoor space has become an essential priority for many homeowners – making gardens a relaxing place to unwind and enjoy the luxury of holidaying without the hassle of travel. And with the UK experiencing an extended heatwave, having space outside that offers water leisure can provide the perfect ‘everdaycation’ lifestyle we all desire.

Thanks to one family’s business, All Swim Ltd have provided people with quality water leisure products to improve their home lives for half a century, and they have gone from strength to strength to become a multi-award-winning business.

2022 marks the 50th Anniversary for All Swim Ltd, a swimming pool and hot tub specialist retailer based on the outskirts of Cardiff, and they have a lot lined up to celebrate the occasion.

Originally incorporated in 1972 by Mike and Audrey Allen with a showroom based on Crwys Road, Cardiff, All Swim Ltd remains a family-run business to this day. Now owned and managed by Jane Veysey (Mike and Audrey’s daughter) and her husband, Andrew. The All Swim team also consists of three full-time team members, plus Jane and Andrew’s children; James, Thomas and Sarah (when their study schedules allow).

The Penarth Road showroom is home to an extensive display of swimming pools, hot tubs, chemicals and accessories, with something for every space and budget. Plus, All Swim is the local authorised Endless Pools dealer and has models on display for trial swims and a wide variety of hot tubs.

This year the company proudly won the Peter Geekie Award for Retail Excellence, an award they have won three times now. As a member of the Swimming Pool and Allied Trades Association since 1974, SPATA presented the award to All Swim at the annual British Pool & Hot Tub Awards. In addition, All Swim has previously been awarded Best Website and Showroom of the Year, along with a vast range of other accolades during their fifty years in the water leisure industry.

To celebrate their 50th Anniversary, All Swim is hosting a two-day extravaganza on Friday 2nd and Saturday 3rd September, which will include:

  • Expert seminars on swimming pool maintenance, water treatment, reducing pool running costs and ensuring hot tub water balance
  • 15-minute swim coaching sessions on improving your swim stroke in the Endless Pools, with Guinness World Record Holder swimming coach Dave Tonge
  • Drinks and nibbles for visitors to the showroom
  • A range of ’50 for 50′ special offers on a wide range of products currently being promoted on the All Swim social media channels and to the customer base

Pre-booking is essential for the industry expert talks, and swimming coaching sessions as space will be limited to ensure a comfortable capacity and the opportunity for Q&As. Book now by calling: 029 20705059 or emailing: to secure your place.

All Swim very much looks forward to welcoming existing and prospective customers to join them in the family business celebrations in September!

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