2022 is set to be a major year for a Worthing-based father and daughter team, who are celebrating 35 years in business.
Greg and Leighanne Cox are marking their big anniversary in style as well, with the opening of a dedicated new showroom twelve months ago driving a doubling in sales to £2.5m and the creation of six new jobs with five more on the way.
It has given the duo a modern base for its Speedy Home Improvements business and a place where it can engage customers with six different living spaces and extensive doors and windows range.
The facility, which is located on Foundry Lane in Horsham, is one year old this month and the company are marking the event by giving clients who purchase products whilst visiting the showroom a £250 discount. This will be in place until the end of June.
“It was a brave decision to invest £100,000 during the Covid-19 pandemic, but it has really transformed the way we operate and given new customers the confidence we deliver what we say we are going to,” explained Leighanne, who joined the business in 2011.
“The showroom was purpose-built to really showcase the improvements we can deliver, with visitors able to see a contemporary flat roof kitchen extension, both tiled roof and hybrid roof home extensions, a stunning orangery, beautiful glass roof conservatory and a home bar.”
She continued: “I can’t believe it has been one year already – so much has happened in those twelve months and we wanted to say thank you to the people of Worthing and Horsham by holding a month-long promotion.”
At the heart of Speedy Home Improvements is its ‘SpeedyBase’ system, which reduces the need for traditional wet foundations and construction time by up to four weeks.
The business’ personal approach to customer service has always been in place and this was complemented with a new CRM system and a switch to digital marketing when it became one of the newest members of the Conservatory Outlet in 2020.
This has seen enquiries increase by 50% and the greater visibility of operations has also helped the duo to plan installations better, freeing up valuable time to take on new projects.
Greg Cox went on to add: “Leighanne and I really wanted to push the business forward, but we weren’t sure how to do that whilst jugging all our other activities. One of the biggest benefits we’ve gained from Conservatory Outlet is the breadth of its support that has really given us the confidence and backing to ‘go for it’.
“We’ve never worked with another supplier that has put its arms around us. It’s also been a great support being able to visit the showrooms of other members for advice and tips.”
Conservatory Outlet is one of the UK’s leading manufacturers of home improvement products, supplying exclusively to an established network of retailers that specialise in conservatories, extensions, doors, windows and orangeries.
Karen Clough, Marketing Director, concluded: “Greg and Leighanne were full of passion and ambition to grow, they just needed a steer on how to take things to the next level.
“We’ve also been delighted to support them with investment and marketing support to launch their brand new 5000 sq ft showroom in Horsham, and in helping them recruit and train the new four-strong sales team.
“They are now comfortable selling more complex product offerings that add value to their sales margin and broaden their consumer reach”.