Kacchi London was founded in February 2021 and sells a range of vegan condiments and marinades using Indian ingredients and family recipes commonly used in Ayurvedic healing throughout south Asia. Paul Andrews spoke to Aradhana Bhandari, founder of Ayurvedic wellness brand, Kacchi London to find out more.
When was the business founded?
“Kacchi London was founded in February 2021. Since then, the brand has grown considerably, and has been featured by the likes of GQ India and Hindustan Times – one of India’s largest media companies.”
What does it do?
“We sell a range of vegan condiments and marinades using Indian ingredients and family recipes commonly used in Ayurvedic healing throughout south Asia. The range is made from individually chosen fresh ingredients to support immunity and digestion.”
“Our aim is to provide people with an easy way of boosting the nutrition of their meals, and our products are backed by recognised scientific journals and offer a whole host of health benefits.”
Tell me a little about the history of the business?
“A family member had faced some health issues when I was in India before the pandemic, so we started looking at his food and how we could aid his recovery through wholesome ingredients and started making little dietary changes.”
“Thankfully he’s much better now, but it made me think that we all need to look at what we eat, because health is ongoing, and this why Kacchi London was born. I wanted to create something without preservatives that was connected to my culture and my roots, and that would contribute to other peoples’ quality of life.”
Are there any other family members working in the business?
“My parents have been a huge support to me throughout the journey of launching Kacchi London. I belong to business families on both sides and have always seen first-hand how much dedication it takes to be involved in your own venture.”
“My father and paternal grandfather worked together and taught me the importance of being willing to adapt, and my maternal grandfather taught me how to preserve and be responsible for our heritage. My mother is my taster, my encouragement and helps me with day-to-day operations.”
How important is the business to you?
“It means everything to me. When I left education, I always assumed I would work for a nongovernmental organisation/non-profit group.”
“However, once I realised the impact ingredients and preservatives have on our health, there was no looking back, and I knew immediately that I wanted to start my own business to provide an easier solution for people to add nutrition to their diets.”
What values are important to the family and the business?
“Integrity, clear communication and support.”
Do you build the family ownership into the marketing and brand narrative and if so, how?
“We don’t focus heavily on the family ownership in our marketing, but the brand is completely centred around our family roots, heritage and Ayurvedic practice.”
What do you think makes working in a family business special?
“I think working alongside family is incredibly special. It provides an opportunity to create memories and something tangible with family members, and everyone involved takes so much pride in who we are and what we deliver.”
Are there any disadvantages associated with working in a family business?
“Sometimes emotions can run high but being surrounded by people who care about your business as much as you do can also be incredibly motivating.”
Is there a next generation in the wings?
“Not now, but who knows what the future holds!”
What advice would you give to anyone in the next generation considering joining their family firm?
“I think it’s important to set boundaries when working with family and to try not to become personal over business matters.”
“Also, I’ve found it very helpful to turn to outside sources for business advice, because if your entire team are family members, it can feel like living in a bubble at times.”
If you could talk to your younger self before you started the business, what would you say?
“It took me some time to build up the courage and finally take the step to set up the business, so my advice for my younger self would be just go for it!”
“And don’t be afraid to invest in yourself and your skills – this is what will really grow your business and your confidence.”
If you could sum up the family business in three words, what would they be?
“Cultured, honest and versatile.”