ellesse has announced a three-year partnership with electronic music festival Tomorrowland Winter, as it returns to the French Alps in March 2022 after a two-year hiatus.
As the official sponsor, the Italian sports brand will work with the festival to bring its rich heritage of fashion-meets-sport to the Alps.
Taking place from 19-26 March 2022, the festival will see 18,000 people from more than 100 countries hit the slopes for a week of dancing and snow sports, amidst a magical winter wonderland setting with an altitude of over 2000m in the French Alps resort of Alpe D’Huez.
As part of the partnership, the brand will play host at the Crystal Garden by ellesse stage, featuring unmissable sets from some of the world’s best DJs including Afrojack, Kolsch and Dimitri Vegas & Like Mike.
Alongside this, ellesse will exclusively unveil its brand-new AW22 winter sports line at the festival and host a specialist ellesse pop-up shop selling its latest snow collection. To further immerse festival-goers into its brand world, ellesse will host other surprise activations throughout the festival, encouraging attendees to ‘Be Bold’.
Simon Breckon, Global Brand Director at ellesse, says: “Now, more than ever, people are looking for real life experiences that allow us to boldly live in the moment and express ourselves. This is why we’re so thrilled to announce our partnership with Tomorrowland Winter, an experience that celebrates unity and community.”
“The festival brings some of the biggest DJs to the French resort and with it, a fun and sociable atmosphere that matches perfectly with our be bold and self-expressive ethos. ellesse is always at the heart of the party so we’re looking forward to the next three years at the winter festival.”