Congratulations to all at The George Inn Chideock for winning Gold in the Taste of the West Awards 2020/2021. Following a prior visit to the Dorset pub from the award scheme judges, Jamie Smith and Amy Day received the great news in July 2021. The award recognises the high standards of the George Inn in the ‘Dining Pub’ category.
The popular Dorset thatched pub is a hit with locals and visitors to the area. The licensees pride themselves on providing freshly prepared seasonal menus alongside a full range of Palmers cask ales and carefully selected wines.
Behind the award-winning service provided by the pub there is a great back story. Jamie Smith had helped manage the pub for four years before taking over the tenancy.
At the age of 25, Jamie was one of the new wave of young, aspiring business men and women who have worked their way up through the ranks and (with the right support from Palmers) are ready, to seize the opportunity of running their own business.
Jamie took over what was already a thriving pub, but has gone further and excelled with new ideas, enhanced service and business acumen that all bodes well for the future.
The brewery invested in a refurbishment of the pub to transform the main trading areas and support Jamie in developing the food side of the business. At the same time, offering advice and training on a new wine range that would sit well in his restaurant space.
Several years later, Jamie has maintained the already strong bar trade, thus cementing his place as a popular village pub that draws back visitors to the area time and time again.
Taste of the West are the largest independent regional food group in the UK. Serving to promote and support the best local food and drink from the region, covering Cornwall, Devon, Dorset, Gloucestershire, Somerset and Wiltshire.
The fantastic award annual scheme highlights the top food and drink producers in the West Country, as well as pubs and restaurants from the area. The round logo has become a recognisable mark of exceptionally high standard where you eat and shop for local food and drink.