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Schwarzkopf Strengthens Their Competitive Edge

With the pandemic and related shutdowns negatively impacting on sales in the salon sector last year, Henkel’s beauty care division saw strong growth in home colour. How will this continue in 2021?

Schwarzkopf is seeing continued success in 2021, with the launch of a new range of easy-to-use and expertly crafted products to achieve salon-worthy results at home.

Building on its rich heritage, Schwarzkopf has been at the forefront of innovation within the hair industry since our founder Hans Schwarzkopf opened his first drug store in Berlin in 1898. Combining quality ingredients and the latest haircare technology to ensure maximum performance, dedication to creating expertly crafted and hard-working products has been its top priority from day one.

Introducing Schwarzkopf’s New Colour Ranges:
Welcoming the brand’s very first oil-based colour, Schwarzkopf Oleo Intense is a deeply nourishing formula available in 14 shades that cares for hair whilst colouring it. Ammonia-free, the permanent oil-infused colour gives up to 100% grey coverage and a rich long-lasting colour result for healthy-looking hair.

With successive lockdowns, many people are looking for ‘root fixes’ in those long gaps in between colour sessions. Schwarzkopf has two options. Relaunching in March, the Schwarzkopf Root Retouch Spray is a temporary root cover spray that’s both sweat and rain resistant, comes in a 100% recyclable can with a carbon-free black cap and is available in three shades. Spray in, wash out, it’s the perfect problem solver for covering regrowth, even on grey hair. The Schwarzkopf Root Retouch Permanent Colour Kit is for a more permanent approach. It comes in four shades and gives 100% grey coverage in just 10 minutes.

Schwarzkopf has also unveiled its first professionally inspired permanent brow colour. Schwarzkopf’s Brow Tint is available in four shades – Dark Blonde, Light Brown, Dark Brown and Black – perfect for complementing your hair colour, covering those pesky greys & hassle-free for gorgeous natural-looking brows.

Introducing Schwarzkopf’s New Styling Range:
Schwarzkopf VOLUME Lift is for people who like volume as well as hold. The collection includes a hairspray and a mousse. The non-sticky, weightless formulas are infused with collagen to plump each strand of hair. They also help to protect from humidity and UV, protecting hair from frizz and colour fade.

Schwarzkopf MAX Hold is a high-strength hairspray with 48 hours of style control. With the highest hold across the range you can be sure that all that time spent styling your hair won’t be wasted half-way through the day! Available in two sizes, including a handy travel size, it’s non-sticky and easy to brush out.

Schwarzkopf KERATIN includes a hairspray and heat protection spray that protects up to temperatures of 230° so hair stays strong when heated stylers are used. Containing liquid Keratin, these products also help add shine and gloss.

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