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Lord Sugars Disapproval Leads To Her Majesty’s Royal Seal Of Approval

Lord Sugar’s disapproval was palpable when he told Dan Callaghan to take his hands out of his pockets in the opening episode of BBC’s ‘The Apprentice’ series 11.

After a less than successful attempt at street-based fish salad retail and Dan’s closing comment, “I can’t cook, I can’t sell, so what, shoot me,” the taxi was already pulling up at the BBC door.

Lord Sugar’s disapproval, is however, The Queen’s ‘seal of approval’ after Dan’s company CPL (UK) Limited won The Queen’s Awards for Enterprise: International Trade 2021.

Founders of CPL UK Limited from Manchester, Dan, Marie and Steve Callaghan, are thrilled to announce the company’s receipt of the Queen’s Award for Enterprise, which is the most significant honour that can be bestowed upon any UK business. The award, which has been approved by Her Majesty The Queen, recognises CPL’s outstanding growth in overseas sales over the past three years.

CPL, based in Manchester, continues to delight customers across Europe, North America, and Asia by offering over 60,000 perfume and beauty products and boasting delivery options to 50 countries and territories.

Co-founder, Dan Callaghan said: “When we sold our first bottle of perfume on eBay in 2009 to help pay my university tuition fees, we could never have dreamed that the company would grow to this extent! I am excited by the potential of online marketplaces to reach consumers in far flung destinations, and I am proud that CPL has in many cases been the first British beauty retailer to launch campaigns in our target countries. Overseas customers and marketplaces now form the backbone of our business, which has an international outlook and a truly global reach.”

Co-founder, Steve Callaghan added: “We are proud to fly the flag for the UK on online marketplaces across the world. Since 2017, our objective to increase total sales by 25% year-on-year has been greatly exceeded. Overseas sales increased by 115% from 2017-2018 and 70% from 2018-2019. This is a testament to the hard work of all our Manchester-based team, who share our vision to expand the company’s reach across the world.”

CPL looks forward to expanding its business to new markets in 2021, particularly in Brazil, India and China. The company is also looking to increase its range of perfume and beauty products by working with more suppliers and distributors.

Additionally, the company will shortly expand its team, and would welcome applications from talented graduates who are interested in working for an award-winning ecommerce pioneer.

The founders of the company are excited to celebrate CPL’s award later in the year at Buckingham Palace.

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