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New ‘Open4Business’ Campaign Launched

Family Business United (‘FBU’) is delighted to launch a new campaign to help family firms across the UK as they get back to business as restrictions are being eased.

As Paul Andrews, Founder and CEO of FBU explains, “It has been a difficult year for many businesses, through no fault of their own and despite their resilience and adaptability some businesses are not yet back to anything like ‘full speed’ and with many of the marketing teams still on furlough, we wanted to do something the help.

“We have devised a series of banners for family firms to use across social media platforms to amplify their voice and impact, celebrating that they are now open for business.”

“We appreciate that the rules vary across the home nations but hopefully all businesses can make use of the banners, even if they are only available online, or to encourage people to ‘pay it forward’ and support them as they face ongoing challenges.”

“Family businesses are the backbone of the UK economy and will be vital to the economic recovery of our nation and we hope that a small gesture such as the creation of some banners will help in some way.”

FBU have created a selection of ten social media banners that are available, free of charge, and to receive a set for use simply email paul@familybusinessunited.co.uk and they will be sent out by email by return.  Hashtags for the campaign have been created, #OurFamilyBizisOpen and #Open4Business which will enable others to follow and share the campaign too.

As Paul concludes, “We are here for the family business community and as well as providing support for our members, do all that we can for the broader family business sector across the UK too.”

“Now is the time for the community to continue to build on the collaborative essence of what makes family firms what they are, that has been around for generations but really come to the fore in the past year, and to help as many rebuild for the future as possible.  As champions of family business it is essential that we do all that we can to provide them with tools and resources to continue to make their presence felt.”

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