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EG Group Partners With Too Good To Go

EG Group has partnered with Too Good To Go, the company committed to reducing food waste and protecting the environment.

Too Good To Go lets people buy surplus food from restaurants, convenience retailers and producers to stop it from going to waste. Users can simply download the free Too Good To Go app and search for nearby businesses that offer unsold food. App users then purchase a ‘Magic Bag’, collect it at an allotted time and enjoy the contents.

To date, customers have been able to pick-up over 260,000 Magic Bags across Europe from the extensive EG Group network, with 111,000 Magic Bags picked up in the UK alone. Globally, circa 650 tonnes of CO2e emissions have been saved by the EG Group and Too Good To Go partnership.

The partnership has particularly helped those who have been struggling through the pandemic. The Magic Bags contain food items at a third of the retail price, something which customers have really taken advantage of.

Salim Hasan, Group COO at EG Group said, “Surplus food waste is an ongoing concern across the convenience retail and food service sectors. We are delighted to have partnered with Too Good To Go as we strive towards reducing carbon emissions and more importantly, help reduce food waste.”

Since the launch of the partnership in October 2020, circa 800 stores and concessions have gone live on the Too Good To Go platform across the United Kingdom and Europe.”

Paschalis Loucaides, UK Managing Director, Too Good To Go said: “Since launching the initiative with EG Group late last year, we’ve seen an incredible appetite from our users for the Magic Bags. We need as much collaboration as possible in order to win the fight against food waste and having EG Group join our growing community is a huge step in the right direction. The EG Group executive team has brought a refreshing forward-thinking attitude and commitment to fighting food waste. We are looking forward to seeing our partnership develop and grow in the coming months and years.”

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