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RH Amar Invests In Future Growth

Leading fine food distributor RH Amar is adding a number of new positions to its sales and marketing teams, as it embarks on a new three-year growth strategy.

The company is creating four new roles across the business and extending the remits of Channel Controller Karen Jones and Brand Controller Sam Higgins to support business development and to attract new brand partners that share the company’s “passion, ethical approach, and growth aspiration.”

The first new role to be filled is that of Marketing Controller, with former Pernod Ricard Brand Director Jenny Shipton joining to implement new marketing strategies for the company’s own portfolio of successful brands – Cooks&Co, Mary Berry’s, Camp Coffee, and The Original Waffle Company.

Ed Cheadle has been promoted to the new role of National Account Executive for the Convenience channel after joining as Area Account Manager for the Midlands and North West at the end of 2018.

The company is also in the final stages of filling new positions in its marketing and private label teams.

“Our new three-year strategy presents us with an opportunity to recruit additional new talent as we work towards the next stage of our company’s growth,” explains MD Rob Amar.

“Despite a challenging year for many of our foodservice customers, there has been a clear and significant rise in demand for quality ambient foods in retail, and we expect that to continue, whilst at the same time remaining confident that the foodservice sector will recover strongly as and when trading conditions become more favourable.”

“As a partner to businesses across the food chain, it is our job to ensure we are fit to both accommodate and drive that growth.”

Meanwhile, the company plans to continue a long-standing record of making donations to good causes. Since 2013, it has committed to donating 10% of profits to charity each year, donating more than £1.2m since then to some 70 charities.

Last year, the company celebrated its 75th anniversary with a £75,000 draw as its trading partners nominated five winning charities which each received between £5,000 and £50,000.

Amar adds: “Our 75th anniversary draw was an opportunity to contribute to some of our partners’ favourite charities when those charities arguably needed it most.”

“We also want to continue to make a real difference in everything we do throughout 2021, and far beyond, and that includes working with brands that share our passion, ethical approach, and growth aspiration.”

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