Caddick Construction teamed up with Northern author Chris Madeley to help North West school children celebrate World Book Day, despite being in Lockdown.
The celebrated author is taking time out to read to pupils remotely at Sankey Valley St James in Warrington, near Caddick’s North West Headquarters.
Chris and Caddick Construction have enjoyed a long association having worked together on her “Cones” series of books aimed at highlighting road and site safety issues to young children. Thousands of the books have been distributed free to schools and families across the UK as a result of the sponsorship partnership.
Chris Madeley said: “For as long as I can remember, I’ve always enjoyed reading and writing and I wanted to help to keep children’s enthusiasm for books alive during lockdown. As a parent I know how hard it is to keep kids engaged and so the idea of doing a virtual book reading to celebrate seems a great way to still reach them.”
Nicola Jones, Caddick’s Head of Marketing, agreed: “We always try to do something to celebrate World Book Day and we didn’t see why this year should be any different. The Cones series has been a huge hit with children across North West and we thought a virtual book reading would get even more children interested, as well as highlight a few key road and site safety messages at the same time.”
More details of The Cones can be found here