Gardenature, a leading manufacturer and supplier of wildlife habitats and camera systems, has announced its acquisition by experienced entrepreneur Richard Freedman. The family-run company since 2004 will continue trading at its current premises in Essex, with Freedman also taking on the role of managing director.
The company specialises in the design and manufacture of high-quality wildlife observation systems, wildlife habitats, and eco-friendly garden furniture made from recycled materials. As well as the domestic market, the company also distributes its products to schools and colleges, building developments, golf courses, conservation consultancies and wildlife television production companies.
Gardenature was co-founded by Simon and Angela Byland in 2004. Commenting on the acquisition, Simon, said: “Angela and I have enjoyed immensely watching the business grow over the years. What started out as a hobby turned into a successful award-winning business that is now recognised as one of the UKs top wildlife camera system suppliers. However, it is time for us to step back to pursue other ventures outside of business.”
“We are delighted to be handing over the keys to Richard; he is experienced in the world of business and shares the same sustainability values that Gardenature has been built on. We wish Richard and the rest of the team all the best for the future and we look forward to watching the business flourish from afar.”
“I am thrilled to be investing in the Gardenature company and growing the business in my capacity as managing director,” Freedman said. “There is huge potential in the Gardenature brand. The outdoors and wildlife industry are thriving in the current climate as people are getting outside more and becoming more aware of their environment and the nature around them.”
A survey conducted by NatureScot revealed that levels of participation in nature focused activities increased significantly during the Coronavirus lockdown – many relaxed in their garden (62%), took part in gardening (42%), enjoyed wildlife in their garden (36%) and enjoyed watching wildlife from indoors through a window (30%).
“It is a great time to be evolving the business and expanding into new markets,” Freedman continued. “Gardenature is an established brand which has become synonymous with high-quality, handmade products. The ethos and excellence associated with the brand will be maintained whilst we expand our product offering and strengthen our customer service and manufacturing capabilities.”
“There will be a significant investment into sustainability, nature conservation and developing eco-friendly manufacturing techniques. By working closely with wildlife associations and leading experts, we aim to establish Gardenature as the world’s leading authoritative wildlife brand.”
Find out more about Gardenature: www.gardenature.co.uk