Supermarket Iceland has created more than 3,000 new jobs to enable it to meet a 300% increase in demand for home deliveries since August 2019, with lockdown driving particularly strong growth in online orders in the first half of the year.
The 3,000+ new colleagues include both additional delivery drivers and the expansion of Iceland’s supporting in-store teams.
As lockdown was announced in the UK, demand for Iceland’s delivery service surged leading to a four-fold increase in delivery orders, placed both online and in store, via the retailer’s Home Delivery service. With Iceland now having the ability to handle three-quarters of a million orders every week, the supermarket has undertaken a recruitment drive to meet the ongoing demand.
The trend towards online shopping and home deliveries shows no sign of slowing down as the weather shifts over the coming weeks and months and Iceland is meeting the demand head on by increasing its delivery fleet by 30%.
Lucky London customers can get their groceries delivered in just 20 minutes to their office or home thanks to Iceland’s new partnership with UberEats, the retailer’s latest move to expand its delivery capabilities. The online delivery service provides pick-ups from Iceland’s Hackney store to those in the city.
The pandemic forced Iceland, along with many other retailers, to change its normal operating style in order to support its local communities. An Iceland store manager in West Belfast was the first to introduce vulnerable shopping hours, an inspiring initiative which led to a nationwide roll-out by Iceland and the adoption of similar initiatives by all major grocery retailers.
David Devany, Chief Customer and Digital Officer at Iceland Foods, said: “We’ve been blown away by the demand for deliveries over the past six months with a four-fold increase in online orders since the beginning of lockdown. We see no sign of a slowdown in the demand for deliveries in the run up to Christmas, so a recruitment drive for more permanent staff was essential.
“Our store and delivery colleagues have gone above and beyond during lockdown introducing incredible measures to help their local communities, and I’m proud that our business has been able to adapt to the changing needs of our customer.”
Iceland offers free next day delivery on orders over £35, and a Home Delivery service in many of its high street stores, offering in-store customers the choice of a same day home delivery.