ellesse has signed rising British tennis star, Paul Jubb, ahead of his first pro-tennis tournament in London. Jubb, who is managed by Andy Murray’s agency 77 Sports Management, has just turned pro after three years in the US on a college sport scholarship, where he became the first British male to win the coveted Men’s singles title at the 2019 NCAA Division 1 Men’s Tennis Championship.
The three-year ellesse sponsorship deal will see Jubb join current ellesse British tennis players, Johanna Konta, Alfie Hewett and James Ward, as well as tennis legends such as Boris Becker, Chris Evert, Tommy Haas, Pat Cash and Guillermo Vilas who achieved some of their career highlights while wearing ellesse.
Jubb will feature in a range of on-court and off-court activities for the brand, helping ellesse to connect its history, as an iconic tennis apparel brand, with a younger audience, and in turn help Jubb to further grow his fan base.
ellesse is planning a series of urban tennis activations around grand slam tournaments, in which Jubb will be a key element in engaging a younger audience, with the first planned for Wimbledon 2021. The brand is disrupting the traditional image of tennis, through street tennis tournaments which focus on urban re-generation, community engagement and accessibility, to make the sport re-connect with a younger streetwear consumer.
Jubb says, “I’m proud to begin my life as a professional tennis player working with ellesse. As a brand they have a rich history in tennis and I’m really excited to be representing them, both on and off the court, in the coming years.”
Simon Breckon, Brand Director, ellesse says, “ellesse is excited to back Paul at such a pivotal time in his tennis career and we believe he has huge potential. We are already making huge strides in opening up tennis to a new audience and we see Paul as playing a big role in this for us going forward.”
The new ellesse tennis collection is designed to give you maximum mobility and comfort and is available online at ellesse.com.