In recent years, the impact that brands have had on the environment has never been more closely scrutinised, with up to 80% of consumers saying they felt it was important that companies created products that were environmentally-conscious.
Historic British bedmaker, Hypnos, is leading the way when it comes to truly sustainable sleep, creating sleep solutions that retailers and the interiors industry can use as an example for offering their customers true comfort with integrity.
For over a decade, the Buckinghamshire-based sleep expert has been on a sustainable journey that has involved every single area of the business and has culminated in this year’s prestigious accolade – The Queen’s Award for Enterprise for Sustainable Development. Only given to companies that can demonstrate the very highest environmental standards in all of its practices, this was the brand’s second Queen’s Award following its first for international trade back in 2017.
It’s Hypnos’ many sustainable efforts that has allowed the business to create beds which are supremely stylish and comfortable, but are also made with integrity thanks to practices such as sourcing traceable materials and a robust carbon reduction programme. This focus on carbon reduction and off-setting saw the business become the world’s first carbon neutral bedmaker, and it’s the only bedmaker to have retained this carbon neutral status over the last ten years.
Indeed, all Hypnos’ mattresses are made with 100% natural fibres such as horse hair, latex, cotton and wool and all of the timber in its divan bases is from sustainably managed forests that are both FSC® and PEFC™ compliant. This means that not only is it handmade ethically and safely, but also free of chemical based foams ensuring the mattress is fully recyclable at the end of its life and never needs to go to landfill.
The latest step in Hypnos sustainability journey is its innovative Origins Collection, a ground-breaking industry-first partnership with Red Tractor, otherwise known for its work in assuring ethical food standards. This latest collection, which is seeing rave-reviews for its comfort and environmental focus from both consumers and retailers, has brought a new level of traceability to the mattresses, thanks to the fact the wool used can be traced all the way back to Red Tractor assured farms across the UK.
Richard Naylor, sustainable development director at Hypnos, said: “The Origins Collection in partnership with Red Tractor is something we’re delighted to be able to bring to the industry. We’re always looking to be as transparent and traceable as possible in showing the sources of the high-quality natural fibres that go into our mattresses and Origins is the perfect example of this as it brings something genuinely new to the market.”