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Innovation At Severn And Wye Smokery

Smokery turns supermarket as it launches ‘call and collect’ and local delivery service amidst ongoing coronavirus crisis. An award-winning Gloucestershire smokery has launched a telephone supermarket and delivery service as it bids to keep supplying its retail customers, all whilst incorporating social distancing measures and Government safety advice.

With the ongoing coronavirus outbreak set to be with us for some time, Severn and Wye Smokery is looking to go above and beyond to enable customers to continue enjoying its offering of finest quality fresh and smoked fish and other grocery and deli products by offering call-and-collect and local delivery service.

Situated on the edge of the Forest of Dean between two of England’s most celebrated salmon rivers, the family-run smokery practices the old-fashioned art of smoking, using only the highest quality fish and meat.

Ordinarily, its produce is sold on-site and supplied to various high-end establishments including Harrods, Fortnum & Mason, The Ritz and Claridges to name but a few. Now though the smokery is offering a ‘call and collect’ service and also delivering straight to the door of local customers, with a long-term plan to roll delivery out nationwide allowing customers from far and wide to access its products.

Richard Cook of Severn and Wye Smokery, said: “In the course of a month, the hospitality industry has practically closed down. Only those with the agility to adapt their offering are able to keep going. Whilst from a business perspective the easiest thing at this present time would be to temporarily close the shop, we feel that we have an onus of responsibility to supply not only our own products but also a range of other local products to our surrounding area, especially when they are experiencing difficulties with shopping at supermarkets and accessing other online services.”

Richard continued: “This is a new venture for Severn and Wye, and we are hoping that we can offer this home delivery service, initially to the local and surrounding communities in Gloucestershire and Herefordshire, but with a view to rolling it out to support a wider area once it’s properly established. We’re looking to take something positive out of the ongoing crisis, with a view to planning for the future.”

He added: “At present, our fish market, deli and food hall are still very much open for business, with people able to come in and purchase produce, as long as they comply with the social distancing guidelines. For ease of pick-up and to reduce time spent in the food hall, if desired, customers can call ahead to place their order. We will then be happy to package everything together, ready for a pre-agreed collection time.”

More than just a smokery, The Barn at Severn & Wye has a well stocked grocery store and a fresh deli counter brimming with delicacies made by a team of chefs led by former ‘MasterChef: The Professionals’ winner, Mark Stinchcombe.

Although the popular cafe and restaurant are currently closed in line with Government guidance, the fish market, deli and food hall at The Barn remain open and are well stocked with a wide array of fresh, frozen and chilled products; including their renowned fish and seafood offerings, as well as artisan goods from local Gloucestershire suppliers – helping to keep other local businesses going too. The deli counters are packed with homemade pies, fishcakes, soup, quiche and salads, and in an effort to further support the local community the food hall is expanding its range to carry many more basic staples.

Richard concluded: “With the hospitality industry facing a very tough time, we’ve been exploring methods that allow us to keep working and our customers to keep enjoying our food, whilst staying safe, of course. With the necessary structure to do so already practically in place, we’ve leapt into action and created a service that does both. We’re looking forward to helping our customers get the items they need, easing the burden on wider food suppliers.”

Orders can be placed by calling the Severn and Wye Smokery team on 01452 760190, or by emailing homedelivery@severnandwye.co.uk

For more information please visit www.severnandwye.co.uk

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