TUE 12TH DEC 2017

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Shiner UK Ltd

Business Address: Shiner UK Ltd, 1700 Park Avenue, Aztec West, Bristol, BS32 4UA

Country: England,

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About Shiner UK Ltd

Over the years, Shiner has become the UK’s leading action sports business.

Shiner Limited was founded in 1936 in Lawrence Hill, Bristol by Jack Allen, grandfather of Chris and Charlie Allen. At the time it was a builders’ merchant and transport company owning a fleet of lorries, which operated all over the Bristol area.

In 1956 Jack’s son, Michael Allen started Shiner Autos and for many years Shiner Autos was a British Leyland dealer selling new Morris, Wolseley and MG Motorcars.

In September 1976 Michael visited the United States, and seeing the beginning of the skateboard era, decided that it would be an interesting and exciting new direction into which to move the business. His son Chris had started skateboarding 6 months earlier so it was a timely introduction!

At that time, Shiner imported a small quantity of ACS trucks and Lotus skateboards and parts. In 1978 Shiner entered the Quad skate market and in 1979 BMX bikes (KHS and SE Racing), were added to what was rapidly becoming the core of the business.

This comprises skateboards, quad skates, inline skates, Heelys, scooters, BMX bikes, protective gear, clothing and more in between!  It has always been our aim to consistently provide the industry with a reliable supply of the best brands out there.  We put customer service at the heart of everything we do and we strive to continually provide the market with innovative and desirable products.  And just as importantly, we aim to provide a happy, congenial environment for everyone working at Shiner.

Shiner Limited remains a family business, owned by Michael, Chris, Charlie and Sophie Allen. Chris, Charlie, Rich Staite, Lawrence Wilson and Vicki Ruddlesdin are Directors responsible for the ongoing operation of the business.