Protecting Your Company’s Reputation From Employee Risk
5th November 2015 Paul Andrews
There are a huge amount of channels for a company to consider and manage when trying to protect its reputation.
With 70% of consumers surveyed for a recent Weber Shandwick report stating that they would avoid buying a product if they don’t like the company behind it; a company’s reputation is more important than ever to its bottom-line and ultimately, its future success.
A number of factors can contribute to a company’s reputation online such as; online reviews, online search results, news sources, the company’s website and much more. Some factors can be controlled and managed, but some risks to reputation are much harder to mitigate.
In Deloitte’s 2014 global survey on reputation risk, it was revealed that over half of the high-level executives surveyed believed that their biggest risk to company reputation came from its internal staff.
Weber Shandwick’s CEO Reputation report revealed that for a company to be highly regarded, CEOs must have a visible public profile and that the CEO’s reputation directly impacts on the company’s reputation. To a lesser extent, this is true for other senior staff members of a company’s management team. This means that if there is some kind of scandal involving a senior member of staff in a high-profile brand, generally, the news goes public and can have a big effect on the reputation of that company.
Mostly, these crises are hard to foresee and they often only affect the very high-profile brands that are in the public eye, but there are a number of other issues with employees that can affect a business’ reputation and those risks are much easier to minimise and control.
A company’s staff can be its biggest and most influential brand ambassadors. There’s a huge amount of transparency nowadays with how a company treats its employees and plenty of channels and platforms for employees to let off steam, so it’s essential that companies have processes in place to manage this.
Download the report to find out some of the ways that you can help to manage and mitigate some of the risks to your own organisation.