Ridgeview Celebrates New Brand Direction
29th May 2018 Paul Andrews
English sparkling wine industry leaders, Ridgeview have launched their striking new branding at the Savoy Hotel.
The new labels are a bold move away from the previous classic and traditional packaging, to a contemporary, modern and proudly English design. Ridgeview, who were one of the first wineries to be solely devoted to the production of English sparkling wine, have led the way for over 20 years in national and international development of the category. The new look has a celebratory theme, inspired by founders Mike and Christine Roberts original ethos that ‘Life is for Celebrating’.
Ridgeview launched the range with colleagues and friends from the wine trade and media at the beautiful art deco Beaufort Bar in the Savoy. The Savoy Hotel provided the perfect back drop for the launch, where Ridgeview is proudly served in one of London’s oldest and most famous restaurants, Simpson’s in the Strand.
Tamara Roberts (Chief Executive of Ridgeview) commented: “Our new-look is a deliberate move away from the more traditional sparkling wine design cues. As a team we decided it was time to create a new path and celebrate the progressive and innovate nature of our dynamic industry in our branding. We can now confidentially stand on our own two feet and tell the story of our part in the historical rise of English sparkling wine. The design journey has been both exciting and challenging and we cannot thank enough the talented Brighton based designers at CookChick for delivering our vision.”
There is incredible detail and thought behind every element of the design. The new logo highlights the inspiration behind Ridgeview’s name, the glorious view of the South Downs Ridge from the vineyard and tasting room. The R wraps around the V in celebration of life, family and the beautiful location.
Ridgeview worked extremely closely with the brand specialists CookChick Design.
Co-Founder & Director Lee Cook: “Being the most respected English Sparkling wine brand we were honoured to be the chosen agency for this exciting project. The objective was very simple...'To create category leading packaging to match their industry leading and multi award winning wines'. The statement from Ridgeview's founder Mike Roberts "Life is for Celebrating" defined the pivotal centre of this project brief and one we were proud to have visually imbued in the big idea and the intricate details throughout the brand identity and packaging.”
All of Ridgeview’s sparkling wines are traditionally fermented in one of England’s only underground specialists wine cellars. The colour palate in the neck label was inspired by the bottle caps that seal the wines whilst they are resting in the cellar. The signature wine ‘Bloomsbury’ also contains the colours of a blue and green wrap, where the vineyard and the South Downs meet the blue skies. The complex labels with rose gold detailing were printed by drinks label specialists Multi-Color. Ridgeview’s strap ‘Life is for celebrating’ is continued with a message unwrapped in every carbon-reducing foil produced by Rankin and Sparflex.
Ridgeview was founded in 1995 by the Roberts family and are considered one of England’s finest and consistent English sparkling winemakers. Ridgeview has revealed ambitious plans to double its output by 2020 assisted by building a new winery in 2018. The proud winners of numerous international sparkling wine trophies, Ridgeview wines have been served at four Buckingham Palace State Banquets, the official sparkling wine of No. 10 Downing Street and now exported around the globe.