Heritage Business Rebrands
13th April 2018 Paul Andrews
Robert Scott – one of the UK’s largest manufacturers and suppliers of cleaning products – has invested in a brand refresh to position the business for future growth.
Founded in 1925, this fourth-generation family business has built an excellent reputation for a reliable, quality and wide-ranging product range with its distributor client-base and end users. Following a number of acquisitions and quickly evolving product range, the Robert Scott brand had become diluted and confused.
The re-brand was led by award-winning Manchester brand agency, Studio North, following an in-depth strategy process including employee and client interviews and a number of brand workshops.
Commenting on the re-brand, sales director Alastair Scott said: “We’re proud of our heritage but also have big plans for the future. As such, we felt the existing brand didn’t reflect the business we are or match our ambitions."
“This certainly wasn’t a vanity project. Everything we do is to improve efficiency and innovate while never compromising on quality – at the right price. The new brand celebrates the people behind our products and the decades of knowledge they bring to our customers and end-users day-in-day-out. The rebrand is a statement of our commitment to share this expertise to provide the best possible janitorial solutions for our customers’ diverse needs. We call it ‘serious cleaning know-how’.”
A proud UK-manufacturer, Robert Scott is set to introduce more new, exciting and innovative products to the market in the spirit of the business’ history of firsts – such as being one of the first companies in the UK to introduce microfibre cloths.
This spring will also see the launch of Robert Scott’s new trade-only ecommerce website for existing distributors, along with a brand new product catalogue. These will be on show at Interclean, Amsterdam, in May.
Adrian Bentley, associate director at Studio North added: “Robert Scott was perhaps best known in its sector for being UK’s largest mop manufacturer, but the business has quietly evolved and grown over the past few decades to design, manufacture and supply a vast product range, which it continues to develop."
“There’s also a fantastic story to tell about the company, which has flourished under the guardianship of four different generations. Robert Scott’s customers really value the heritage of the company and enjoy dealing with a family business, but also know they can rely on the company to bring them the latest janitorial solution for their requirements. We wish the team every success for the next chapter.”