Cornish Pirates Pay Tribute!
12th July 2018 Paul Andrews
Cornish Pirates pay Tribute as new partnership is announced with family owned St. Austell Brewery.
St. Austell Brewery have announced a new, three-year sponsorship deal with the Cornish Pirates and continuing the successful, decade-long partnership between the biggest name in Cornish sport and their flagship Tribute pale ale.
As part of the new deal, Tribute Ale will continue as key shirt sponsor for the Pirates, with the addition this year of a special ‘Tribute purple’ away kit to commemorate the longstanding partnership. Designs have now been finalised for the new shirt, which will be available to purchase in the Pirates shop following a special launch event on the day of the clash with Exeter Chiefs at the Mennaye Field on Friday 17th August.’
Commenting on the partnership, Cornish Pirates COO Robin James said, “We are very proud of our long association with St Austell Brewery and we greatly value the loyalty they show us. Sponsorship is vital to the Cornish Pirates with every penny of sponsors’ money going toward supporting our players. There will be several high-profile events planned this season featuring St Austell Brewery but we are particularly excited about the arrival of the new Tribute away shirts.”
St. Austell Brewery will also continue to sponsor the popular Tribute ‘Player of the Month’ awards, which see four nominations chosen each month by the Pirates coaching staff and voted for by fans online. Both player and one lucky voter receive a case of Tribute Ale for their winning efforts.
Marketing & Communications Director Jeremy Mitchell said, “While we continue to support rugby across the South West at many levels, our partnership with the Cornish Pirates has to be one of our longest and most successful relationships. We are truly proud to support the club as they continue to grow in stature and we’re really looking forward to the new season and especially to seeing the team take to the field for the first time in the new Tribute shirts.”
For more information about new season and forthcoming fixtures, go to www.cornish-pirates.com.